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Baringo man uses KSh 2m cash gift from William Ruto to expand online goat marketplace

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  • Efarmer Goats Initiative, which has transformed goat farming through innovation, was conceived on December 1, 2023
  • The website helps people who are looking for goats to buy them at an affordable price and get them in different corners of the country and the world
  • When Enock Kimosop explained his idea to President William Ruto in December 2024, he got a KSh 2 million cash gift from him, and he told TUKO.co.ke that it helped expand his business

Baringo: Enock Kimosop, a man thriving in the goat business, has shared how a KSh 2 million gift from President William Ruto helped him increase his number of goats and better utilise his form of transportation.

Enock Kimosop when he was gifted by William Ruto (l), the Efarmer founder (r). Photo: Enock Kimosop. Source: UGC

 

How was Efarmer Goats idea conceived?

Speaking to TUKO.co.ke, Kimosop shared that the concept of the Efarmer Goats Initiative, which transforms goat farming through innovation, was conceived on December 1, 2023, during the annual Kimalel Goat Auction.

“I was inspired by speeches from dignitaries at the event, which emphasised the need to make the process of buying and selling goats digital,” he said.

“The idea of selling goats online took root as a way to modernise the traditional goat farming business and address challenges in market access,” he added.

How did Kimosop get Efarmer website started?

Enock started to put his idea in motion; he reached out to his friends from Strathmore and another lady who helped build the website.

The site went live on April 2, 2024, and the group had a vision of transforming the website into an app within a year if it was successful.

Just as with many other businesses, Enock didn’t have all the cash needed to start, so he got together with some friends, and they contributed KSh 150,000 each; in the end, they had a capital of KSh 600,000, and they started their businesses of selling goats online.

How else did the Kimalel meeting help Efarmer?

“Our first sales took place during the Idd Mubarak celebrations in 2024, where we successfully sold 200 goats to individuals and butcheries; some were taking upto 10,” said Enock.

On December 17, 2024, Enock returned to the Kimalel Goat Auction to showcase his firm’s initiative. The president and other stakeholders helped them gain significant visibility, allowing them to penetrate the market at an accelerated pace.

“The KSh 2 million from the president helped boost the businesses with more goats. Initially, we were also transporting a few goats which was costly but now they can get return on investment,” he said.

“Despite our progress, transportation costs remain a significant challenge. Renting trucks for goat transportation is expensive and inefficient. To address this, we are actively exploring options to acquire our own lorry, which would greatly reduce logistics costs and enhance profitability,” he added.

How does Efarmer source goats?

Over time, Efarmer Goats identified reliable sources of the animals, ensuring consistent supply and competitive pricing.

Once Efarmer Goats has found the best breeds needed by the clients, they transport them on a lorry to Nairobi, where they have since found a holding ground in Rongai. At the holding ground, the goats are fed well and rest.

“It is important that they are fed and rest well so that their kgs do not go down after slaughtering,” insisted Enock.

Enock Kimosop at the Kimamel goat auction (r), some of the goats being sold (l). Photos: Enock Kimosop. Source: UGC

How has the evolution of Efarmer happened over time?

Today, Efarmer Goats has established a foothold in international markets as well, and Enock said that they now have a client from Dubai who orders 1000 goats from them on a monthly basis.

“We are managing 300 goats weekly and we sell to him per kilogram. There is also another Saudi Arabia client who is reliable,” he said.

Efarmer Goats prioritises reliability and efficiency. They aim to build client trust while empowering local farmers through sustainable practices and innovative solutions.

One such solution is a mobile app where farmers will be able to upload their goats for sale directly onto the platform, connecting them to buyers within their region.

“This platform will be cost-effective, with farmers only paying a small website application fee,” said Enock.

“We aim to fully exploit global opportunities, increasing our export capacity to handle goat sales in bulk quantities (measured in tons),” he added.

There are also farmer empowerment programs, where Efarmer Goats buys kids from farmers for KSh 6,000, provides guidance on rearing them, and facilitates sales at significantly higher prices (between Ksh 12,000 and Ksh 15,000) after a year.

This initiative ensures farmers achieve higher returns while enhancing their rearing skills.

Efarmer’s goats being held before they are sold. Photos: Enock Kimosop. Source: UGC

 

What are some of the challenges Kimosop faced?

Efarmer Goats expanded its reach to Nairobi, selling both through the website and offline. However, the initial phase was marked by significant challenges.

Among them was the high cost of transportation; transporting goats using large trucks, despite having only a few goats per trip, inflated operational costs.

“Inconsistent and high purchase prices for goats in some regions negatively impacted profitability. These logistical and supply chain issues led to initial losses, prompting us to refine our operations,” shared Enock.

Apparently, the future of goat farming in Kenya lies in technology, collaboration, and a relentless pursuit of excellence. Efarmer Goats said they embody those values as they continue to grow and transform.

Thika farmer frustrated by gate prices turns to grocery business

Elsewhere, on January 13, 2024, Sebastian Peter became the proud owner of two grocery shops in Thika Ngoingwa Estate, Mangu Road.

According to Peter, a friend lent him money to start leasing land for his vegetables, but later, he was frustrated by people who would buy them at KSh 3 and sell them between KSh 50 and KSh 100.

Speaking to TUKO.co.ke, Peter shared that he started as a hawker for his produce, such as kales, but over time, gate prices frustrated him, and he opted to start food kiosks.

Proofreading by Mercy Nyambura Guthua, journalist and copy editor at TUKO.co.ke

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How Yakubu Gowon found himself in the Army

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How Yakubu Gowon decided to enter the Army is quite interesting. Encouraged by his British Principal and Vice-Principal to go military, he was nevertheless torn between a career in the Army and competing options as a teacher, engineer, or physician. So he wrote out the options on little pieces of paper placed them inside a Bible and prayed. Then, with his eyes closed, he opened the Bible and picked one at random. It was the Army.

Throughout his military career he would repeatedly approach issues with a r!fle in one hand and a Bible in the other. Years later he would come to be regarded by most as a model of a “kinder, gentler” soldier. Some have nicknamed him “The Preacher”.

In 1954, after passing an entrance examination, he attended several interviews before being sent to the Regular Officers Cadet School at Teshie in Ghana – along with Patrick Anwuna, Alexander Madiebo, Michael Okwechime and Arthur Unegbe. This was followed by a course at Eton Hall in Chester, UK, followed by formal cadet training at the Royal Military Academy, Sandhurst (RMAS). He was a Cadet Sergeant at the RMAS and was commissioned 2/Lt in December 1956. It was at the RMAS that he acquired the nickname “Jack,” the closest sound to “Yakubu” his British instructors could think of.

The above is part of a piece put lol together by Nowa Omoigui, Nigerian military historian and cardiologist.

Gowon later became Head of State and had one of the most troubling dispensation in the history of Nigeria. He was removed from office in 1975 by Murtala Muhammed.

On how he survived immediately after his removal from office, he said in an interview:

“I can say with absolute authority that I may not have anything today, but honestly, at least I have a clear conscience. I thank Idi Amin and (Gnassingbé) Eyadema for the help they gave me to have money to start off with.”

Ethnic African Stories

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FLORA NWAPA

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The Imo State born writer and teacher who is largely referred to as the “mother of African Literature”, was the first African woman to publish a novel in English.

Flora belived that African women were unjustly portrayed (in the books of her male counterparts) as people who were doubly malleable, as people who didn’t have even a vestige voice of their own: people who must, for instance, eat fufu not exactly because they wanted to eat fufu but because men insisted that they eat fufu, people who must live in the shadows of men… So she basically did the opposite of this in her books where she gave women prime places, using her pen to unfold to the whole world, in concrete clarity, what she believed ought to be the generally accepted societal ethos.

She celebrated the strength, tenacity and courage of African women, told their success stories in glittering terms, and sang their praises to the stratosphere.

She was born January 13, 92 years ago in Oguta – Imo State, and passed away on October 13, 1993, after enduring a server bout of pneumonia.

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Olorogun Michael Ibru (1930–2016): The Visionary Behind a West African Business Empire

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Michael Ibru was a pioneering Nigerian entrepreneur, philanthropist, and founder of the Ibru Organisation, one of the most influential business groups in West Africa. His life reflects ambition, discipline, and the transformation of opportunity into a diversified empire.

Early Life and Background

Born in 1930, Michael Ibru hailed from Agbarha-Otor, near Ughelli.
He was the eldest of seven children in a prominent family. His mother was the daughter of the wealthy Ovedje Osadjere of Olomu, which placed him within a lineage of both traditional influence and commercial awareness.
Growing up in the Niger Delta region, young Ibru was exposed early to trade, mobility, and the importance of enterprise in coastal and riverine communities.

Education and Formative Years

A defining stage of his early life was his education at Igbobi College Yaba, one of Nigeria’s most prestigious secondary schools at the time.
At Igbobi College, Michael Ibru distinguished himself not only academically but also in leadership, eventually serving as Senior Prefect. This position reflected his discipline, influence, and ability to lead peers—qualities that later shaped his business career.
His time at the institution helped refine his worldview and exposed him to structured education during a period when Nigeria was still under colonial administration.

Early Career and Exposure to Business

After completing his studies, he briefly worked with the United Africa Company (UAC), one of the most powerful trading firms operating in West Africa at the time.
This experience exposed him to:

Large-scale import and export systems

Corporate structure and logistics

Commercial distribution networks

However, rather than remain in salaried employment, he chose the path of entrepreneurship—a decision that would redefine his life and legacy.

The Birth of a Business Empire

In 1956, Michael Ibru founded a frozen fish business.
At the time, frozen food distribution was still relatively new in Nigeria, and Ibru identified a gap in the market: the need for affordable, preserved protein sources in urban centres.
His venture quickly expanded due to:

Strong demand for fish in growing cities

Efficient supply chain management

Strategic importation and distribution systems

This modest beginning became the foundation of what would evolve into the Ibru Organisation.

Expansion into a Conglomerate

Over time, the Ibru Organisation grew into a diversified business empire spanning multiple sectors, including:

Food and seafood processing

Aviation and logistics

Hospitality and real estate

Finance and banking

Oil and marine services

Media and publishing

Agriculture and industrial production

The group became one of the largest family-owned conglomerates in West Africa, with numerous subsidiaries operating across Nigeria and beyond.
Rather than relying on a single industry, Michael Ibru built a multi-sectoral business model, which helped the organisation withstand economic fluctuations and remain competitive for decades.

Leadership Style and Business Philosophy

Michael Ibru was widely regarded as a strategic thinker who believed in:

Identifying unmet market needs

Investing in scalable industries

Building long-term institutional structures

Empowering family-led continuity in business

His leadership approach combined traditional values with modern corporate thinking, allowing the Ibru Organisation to grow into a structured enterprise rather than a short-term venture.

Philanthropy and Social Impact

Beyond commerce, Michael Ibru was deeply committed to philanthropy.
His contributions included:

Support for education and scholarships

Community development initiatives

Investment in youth empowerment

Assistance to local infrastructure and social welfare projects

He believed that business success should translate into societal progress, particularly in education and opportunity creation.

Legacy of the Ibru Organisation

The Ibru Organisation remains one of Nigeria’s most recognised business groups, continuing to operate through various subsidiaries across sectors.
Its legacy is defined by:

Industrial diversification

Private sector growth in post-independence Nigeria

Family-led business continuity

Contribution to West Africa’s economic development

From a young student at Igbobi College Yaba to the founder of a continental business empire, Michael Ibru represents the story of vision, risk-taking, and entrepreneurial excellence.
His journey shows how observation, opportunity, and courage can transform a simple idea—like frozen fish distribution—into a legacy that shaped industries across Africa.

Source

Biographical and historical records on Michael Ibru

Public information on the development of the Ibru Organisation

Educational history of Igbobi College Yaba

Historical context of Nigerian post-colonial entrepreneurship and trade development

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