Emmanuel Olorunda-Otaru In a groundbreaking partnership that promises to elevate the entertainment landscape in Nigeria, Genesis Studios has announced SmartCash by Airtel as the official headline sponsor of the classic game show “The Price Is Right”, which comes to Nigerian screens by middle of June this year.The relaunch of the game show in Nigeria is not just a comeback, according to Genesis Studios, which is the local production company of the iconic game show; it is a celebration of the Fremantle-owned format, the longest-running game show in the world since 1950s, having excited millions of international viewers for decades in over 99 countries.

As the timeless and interactive programme makes a new mark with Nigerian audiences, the producers have promised that it would bring with it fun, excitement, and the opportunity to win mind-blowing prizes. Partnering with Genesis Studios as headline sponsor of The Price is Right in Nigeria, SmartCash has also assured fans of the show of an enhanced viewing experience, courtesy of the mobile money platform’s dynamic features.

Anahita Kheder, Executive Vice President EMEA, Formats & Licensing, International at Fremantle said, “We are thrilled to be partnering with Genesis Studios to re-introduce one of the most famous and well-loved game shows in TV history to households across Nigeria. The legendary format continues to entertain audiences around the globe – we can’t wait for local audiences to enjoy the upcoming new series.”