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Look out Gen Z, advertisers are courting Gen A already!
Advertisers such as YouTube and Netflix are already turning their attention to Generation A marketing videos after the recent viral Gen Z trend.
From videos promoting museums to zoos, companies have turned to using Gen Z slang as a way to broaden their outreach on social media.
Firearms expert Mark Murray-Flutter, 65, become a social media star for his awkward delivery of terms such as ‘rizzler’, ‘main character energy’ and ‘Pop off, queen’ when showing off the Royal Armouries in Leeds.
But, it now appears that those born since 2011 – considered Generation Alpha – are being targeted in the next social media trend.
For anyone born from 1946 to 1964, they are considered baby boomers, if you’re born between 1965-1979 you’re considered Gen X, from 1980 to 1994 you are a millennial and Generation Z is anyone born from 1995 to 2010.

Generation Alpha, classed as being born between 2011-2025, are already being targeted by brands

Recent studies have suggested that Gen A children are becoming more lonely and isolated

The Royal Armouries Museum in Leeds has gone viral with a TikTok video using Gen Z slang – delivered by firearms expert ark Murray-Flutter, a 65-year-old ‘boomer’

The 57-second TikTok clip gives a tour of the UK’s national museum of arms and armour

Mark delivers terms such as ‘rizzler’, ‘main character energy’ and ‘Pop off, queen’
Mark McCrindle, an Australian social research expert, revealed how Gen A have ‘brand influence and purchasing power beyond their years’.
He told The Times: ‘[Gen A is] the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer lifespan than any previous generation.’
At a time when more children have owned mobile phones than ever before, it certainly shows their influence.
YouTube was also found to have recently leapfrogged Netflix in terms of popularity among Gen A, according to a survey.
Jemima Cox, the head of social sciences at insights agency Canvas8, previously told Metro: ‘Gen Zis often referred to as digital natives, but for Gen A, technology is completely second nature.’
‘The pandemic has made it challenging for Gen Z to transition into adolescence and adulthood, while for Gen A, the impact is still happening as they are learning about the world.
Many of Gen Alpha will be familiar with Zoom lessons, and be even more au fait with being online than Gen Z.
However, one thing the two generations do have in common (at least, for now) is their preferred social media platform – TikTok.
And like both members of Gen Z and millenials, it’s predicted that Gen Alpha will delay standard life millstones like marriage and having children, compared to generations prior.

The trend for adopting Gen Z slang originated from a video promoting Fyfield Manor in Oxfordshire, featuring B&B owner Christine Brown (pictured)

Reading a script penned by her 26-year-old daughter, Christine later said she just ‘did as she was told’ and was ‘amazed’ by the results
Earlier this week, researchers in Michigan lifted the lid on the epidemic of loneliness gripping America’s youth, with nearly a fifth of parents saying their child has no friends or not enough of them.
Experts at the C.S. Mott Children’s Hospital say parents are scared their Gen Alpha kids aren’t forging relationships at school, and attribute this to everything from shyness to social media.
They also warned that America’s culture wars are making it harder for children to make buddies, with political and religious divisions acting as a barrier between families.
Hospital researcher Sarah Clark says too many kids lose out on friendships that would otherwise boost their ‘health and development, emotional well-being, self-esteem and social skills.’
They can end up feeling ‘isolated and lonely, which impacts their quality of life and mental health,’ she adds.
Columns
How Yakubu Gowon found himself in the Army
How Yakubu Gowon decided to enter the Army is quite interesting. Encouraged by his British Principal and Vice-Principal to go military, he was nevertheless torn between a career in the Army and competing options as a teacher, engineer, or physician. So he wrote out the options on little pieces of paper placed them inside a Bible and prayed. Then, with his eyes closed, he opened the Bible and picked one at random. It was the Army.
Throughout his military career he would repeatedly approach issues with a r!fle in one hand and a Bible in the other. Years later he would come to be regarded by most as a model of a “kinder, gentler” soldier. Some have nicknamed him “The Preacher”.
In 1954, after passing an entrance examination, he attended several interviews before being sent to the Regular Officers Cadet School at Teshie in Ghana – along with Patrick Anwuna, Alexander Madiebo, Michael Okwechime and Arthur Unegbe. This was followed by a course at Eton Hall in Chester, UK, followed by formal cadet training at the Royal Military Academy, Sandhurst (RMAS). He was a Cadet Sergeant at the RMAS and was commissioned 2/Lt in December 1956. It was at the RMAS that he acquired the nickname “Jack,” the closest sound to “Yakubu” his British instructors could think of.
The above is part of a piece put lol together by Nowa Omoigui, Nigerian military historian and cardiologist.
Gowon later became Head of State and had one of the most troubling dispensation in the history of Nigeria. He was removed from office in 1975 by Murtala Muhammed.
On how he survived immediately after his removal from office, he said in an interview:
“I can say with absolute authority that I may not have anything today, but honestly, at least I have a clear conscience. I thank Idi Amin and (Gnassingbé) Eyadema for the help they gave me to have money to start off with.”
Ethnic African Stories
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FLORA NWAPA
The Imo State born writer and teacher who is largely referred to as the “mother of African Literature”, was the first African woman to publish a novel in English.
Flora belived that African women were unjustly portrayed (in the books of her male counterparts) as people who were doubly malleable, as people who didn’t have even a vestige voice of their own: people who must, for instance, eat fufu not exactly because they wanted to eat fufu but because men insisted that they eat fufu, people who must live in the shadows of men… So she basically did the opposite of this in her books where she gave women prime places, using her pen to unfold to the whole world, in concrete clarity, what she believed ought to be the generally accepted societal ethos.
She celebrated the strength, tenacity and courage of African women, told their success stories in glittering terms, and sang their praises to the stratosphere.
She was born January 13, 92 years ago in Oguta – Imo State, and passed away on October 13, 1993, after enduring a server bout of pneumonia.
Columns
Olorogun Michael Ibru (1930–2016): The Visionary Behind a West African Business Empire
Michael Ibru was a pioneering Nigerian entrepreneur, philanthropist, and founder of the Ibru Organisation, one of the most influential business groups in West Africa. His life reflects ambition, discipline, and the transformation of opportunity into a diversified empire.
Early Life and Background
Born in 1930, Michael Ibru hailed from Agbarha-Otor, near Ughelli.
He was the eldest of seven children in a prominent family. His mother was the daughter of the wealthy Ovedje Osadjere of Olomu, which placed him within a lineage of both traditional influence and commercial awareness.
Growing up in the Niger Delta region, young Ibru was exposed early to trade, mobility, and the importance of enterprise in coastal and riverine communities.
Education and Formative Years
A defining stage of his early life was his education at Igbobi College Yaba, one of Nigeria’s most prestigious secondary schools at the time.
At Igbobi College, Michael Ibru distinguished himself not only academically but also in leadership, eventually serving as Senior Prefect. This position reflected his discipline, influence, and ability to lead peers—qualities that later shaped his business career.
His time at the institution helped refine his worldview and exposed him to structured education during a period when Nigeria was still under colonial administration.
Early Career and Exposure to Business
After completing his studies, he briefly worked with the United Africa Company (UAC), one of the most powerful trading firms operating in West Africa at the time.
This experience exposed him to:
Large-scale import and export systems
Corporate structure and logistics
Commercial distribution networks
However, rather than remain in salaried employment, he chose the path of entrepreneurship—a decision that would redefine his life and legacy.
The Birth of a Business Empire
In 1956, Michael Ibru founded a frozen fish business.
At the time, frozen food distribution was still relatively new in Nigeria, and Ibru identified a gap in the market: the need for affordable, preserved protein sources in urban centres.
His venture quickly expanded due to:
Strong demand for fish in growing cities
Efficient supply chain management
Strategic importation and distribution systems
This modest beginning became the foundation of what would evolve into the Ibru Organisation.
Expansion into a Conglomerate
Over time, the Ibru Organisation grew into a diversified business empire spanning multiple sectors, including:
Food and seafood processing
Aviation and logistics
Hospitality and real estate
Finance and banking
Oil and marine services
Media and publishing
Agriculture and industrial production
The group became one of the largest family-owned conglomerates in West Africa, with numerous subsidiaries operating across Nigeria and beyond.
Rather than relying on a single industry, Michael Ibru built a multi-sectoral business model, which helped the organisation withstand economic fluctuations and remain competitive for decades.
Leadership Style and Business Philosophy
Michael Ibru was widely regarded as a strategic thinker who believed in:
Identifying unmet market needs
Investing in scalable industries
Building long-term institutional structures
Empowering family-led continuity in business
His leadership approach combined traditional values with modern corporate thinking, allowing the Ibru Organisation to grow into a structured enterprise rather than a short-term venture.
Philanthropy and Social Impact
Beyond commerce, Michael Ibru was deeply committed to philanthropy.
His contributions included:
Support for education and scholarships
Community development initiatives
Investment in youth empowerment
Assistance to local infrastructure and social welfare projects
He believed that business success should translate into societal progress, particularly in education and opportunity creation.
Legacy of the Ibru Organisation
The Ibru Organisation remains one of Nigeria’s most recognised business groups, continuing to operate through various subsidiaries across sectors.
Its legacy is defined by:
Industrial diversification
Private sector growth in post-independence Nigeria
Family-led business continuity
Contribution to West Africa’s economic development
From a young student at Igbobi College Yaba to the founder of a continental business empire, Michael Ibru represents the story of vision, risk-taking, and entrepreneurial excellence.
His journey shows how observation, opportunity, and courage can transform a simple idea—like frozen fish distribution—into a legacy that shaped industries across Africa.
Source
Biographical and historical records on Michael Ibru
Public information on the development of the Ibru Organisation
Educational history of Igbobi College Yaba
Historical context of Nigerian post-colonial entrepreneurship and trade development
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