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McDonald’s $5 meal deal blamed for demise of french fry factory

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The biggest french fry supplier to McDonald’s has blamed the chain’s $5 meal deal for its factory closure and job losses.

Lamb Weston, the largest producer of fries in North America, announced earlier this month that it is closing a factory in Washington and laying off nearly 400 employees.

Boss Thomas Werner said that demand for fries is falling because of smaller portion sizes included in discount deals. Burger King and Wendy’s have near-identical $5 meals too.

‘Many of these promotional meal deals have consumers trading down from a medium fry to a small fry,’ he said on an earnings call earlier this month.

McDonald’s initially launched its $5 value meal as a summer promotion in June, but has extended it to Christmas due to high demand from cash-strapped customers.

‘The extension of the $5 Meal Deal, and the other offerings we’re announcing for our fall line-up, are just a few of the ways we’re working hard to offer great meals at a fair price,’ Joe Erlinger, president of McDonald’s USA, said in September.

Erlinger confirmed that McDonald’s created the deal after he ‘zig-zagged the country’ and participated in focus groups with its customers.

‘They’ve felt the stress of the inflation over the last few years, and so this is a great opportunity for McDonald’s to bring them value,’ Erlinger said.

The meal consists of a McDouble or McChicken, a four-piece portion of chicken nuggets, a small drink, and – crucially – a small portion of fries.

‘Meal deals with smaller fries portions are certainly part of the problem,’ Neil Saunders, Managing Director of GlobalData Retail, told DailyMail.com.

‘Individually this doesn’t make much difference, but across the hundreds of millions of transactions within fast food this has a massive impact on volumes.

‘The other problem alongside this is people dining out less which is also impacting the volume of fries sold.’

McDonald’s is Lamb Weston’s largest customer, accounting for 13 percent of its sales, according to CNN.

As well as fully shutting down the Washington factory, Lamb Weston also announced it was temporarily cutting production at its other plants due to the slowing of customer demand.

Following several years of price rises, many fast food giants, including McDonald’s, have begun to offer value deals in a bid to win back customers.

McDonald’s suffered a surprise fall in sales in the April to June quarter, dragged down by fewer customers visiting the chain.

Around 80 percent of french fries consumed in the US come from fast-food chains, according to Lamb Weston

 

Following several years of price rises, many fast food giants, including McDonald’s, have begun to offer value deals in a bid to win back cash-strapped customers

 

It was the first sales decline since 2020, when the Covid-19 pandemic shuttered stores and millions stayed home.

According to Lamb Weston, around 80 percent of french fries consumed in the US come from fast-food chains – which means it is also exposed to declining foot fall at other restaurants.

Customer traffic to fast-food chains dropped 2 percent last quarter and 3 percent the previous quarter compared to the same time last year, the producer said.

It comes amid reports activist investor Jana Partners is pushing Lamb Weston to explore a sale.

Lamb Weston shares jumped around 8 percent in early trading on the news from The Wall Street Journal.

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CBN Releases New Age Limit, Guidelines On BVN Operation.

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The Central Bank of Nigeria (CBN), has declared that banks and financial institutions must establish and maintain a temporary watch-list for Bank Verification Numbers (BVN) implicated in suspected fraudulent transactions.

According to the CBN in a circular dated March 12, 2026 and signed by its Director of Payments System Policy Department, Musa I. Jimoh, the apex bank said such a suspected BVN may remain on the temporary watchlist for a maximum period of twenty-four (24) hours during which the owner would be contacted to make clarifications.

The circular explained that the move is part of several new measures under a revised regulatory framework aimed at enhancing financial system stability.

“A BVN may remain on this temporary Watchlist for a maximum period of twenty-four (24) hours, during this period, the BVN owner shall be contacted to provide clarification regarding the identified transaction(s),” the circular stated.

The circular also sets an age requirement for BVN enrolment, restricting registration to individuals who have attained eighteen (18) years and above.

The CBN also added that amendments to phone numbers linked to a BVN shall be allowed only once.

“Amendments to phone numbers linked to a BVN shall be allowed only once,” the circular noted.

The apex bank stated that access to BVN databases will remain tightly controlled.

“Access to the BVN databases shall be exclusively granted to Central Bank of Nigeria (CBN) licensed financial institutions.

“Notwithstanding this provision, the Central Bank of Nigeria (the Bank) reserves the right to approve access to the BVN databases in extenuating circumstances and in accordance with the provisions of extant laws,” the circular said.

Financial institutions are expected to comply with the new requirements, and customers may be contacted by their banks if their BVNs are temporarily flagged during the new fraud monitoring process.

The new policy, as stated by the CBN, takes effect from May 1, 2026.

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NNPC Reduces Fuel Price

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NNPC Reduces Fuel Price

The Nigerian National Petroleum Company Limited has reduced the pump price of Premium Motor Spirit, also known as petrol, at its retail stations in Lagos and Abuja.

The adjustment took effect on Wednesday as the national oil company reduced the price to N1,130 per litre in Lagos and N1,165 per litre in Abuja.

The new price means motorists in Lagos are now paying N100 less than the previous pump price of N1,230 per litre.

In Abuja, the new rate represents a reduction of N95 from the former price of N1,260 per litre.

Checks showed that the new price was already in place at several NNPC filling stations in Lagos, including outlets located along Isheri Oshun Road, Apple Junction and Ago Palace Way.

The same adjustment was also recorded in the Federal Capital Territory, where NNPC stations in areas such as Jabi and Wuse began selling petrol at N1,165 per litre.

The reduction comes at a time when many private oil marketers have not yet adjusted their pump prices to match the recent drop in the gantry price announced by the Dangote Petroleum Refinery.

Dangote Refinery had earlier lowered its gantry price for petrol by N100 per litre, bringing it down to N1,075 per litre.

The change followed a fall in international crude oil prices.

Global oil prices had earlier risen sharply due to tensions in the Middle East involving the United States, Iran and Israel.

The crisis raised fears of possible disruption to oil supply, especially around the Strait of Hormuz, an important route for global crude shipments.

Prices later began to fall after the President of the United States, Donald Trump, indicated that the conflict might end soon.

 

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INNOCHRIS FOUNDER SIR INNOCENT ONUOHA DIES AT 71

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Grief has swept through the business and faith communities following the passing of Sir Innocent Chinedu Onuoha, the respected entrepreneur and Executive Chairman of InnoChris Group. He died peacefully in his sleep on December 11, 2025, at his home in Lagos. He was 71.

Born in 1954 in Umuoma Umuaro II Autonomous Community, Isiala Mbano Local Government Area of Imo State, Onuoha grew to become a symbol of enterprise, generosity, and unwavering faith. A devoted member and evangelist in the Anglican Communion, he lived a life that blended business success with service to God and humanity.

Long before many came to know his vast business interests, the name Innochris had already echoed in popular culture. In the 1990s, legendary Ogene music maestro Oliver De Coque famously chanted “Ugbo ndi oma Innochris eh!” in one of his songs — a line that celebrated the Onuoha brothers and helped make Sir Innocent Onuoha and his brother Christian Onugha widely known during that era.

Onuoha’s entrepreneurial journey began after years of professional experience working as secretary to a former Chief Engineer at Flour Mills of Nigeria. With determination and vision, he went on to establish InnoChris Group, a conglomerate that grew to include InnoChris Transport, InnoChris Computers, and InnoChris Spare Parts, serving customers across Nigeria.

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