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TIMAYA AND SKY B’S ALBUMS WERE MARKETED TOGETHER

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I saw the discovery video made by Lucky Udu on the current living condition of singer SKY B and I was deeply touched. Many didn’t know that SKY B and Timaya albums were pushed together same time into the Market by DANCO MUSIC who was a rice seller but was motivated into music marketing by the talents of TIMAYA and SKY B who were the raves of the moment from the South-South.

The singles of SKY B; PRAY FOR ME, I AM CALLING and that of TIMAYA; DEM MAMA, CALL ME TIMAYA amongst others were street and club bangers then.

As a music critic and analyst then, I discovered that where SKY B initially failed was the rush of his music videos which fell below expectations considering the hit of the songs. TIMAYA was very smart, he delayed the shoot of his own music videos and later came out with classy videos which complimented his hit songs. TIMAYA further moved to Lagos and expanded collaborations with further song productions from Oba K-Solo apart from Chiredu.

Timaya used the Lagos Advantage which is always recommended to creatives but SKY B stayed back. After struggling secretly, he pulled a death stunt and was later discovered to be alive and nothing was heard from him till this current video.

I wish him a great come back even if not into the currently highly competitive Nigerian music scene but to enjoy the benefits of his hit songs on all platforms to enjoy a better life.

 

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Kathmandu bursts into colour as thousands celebrate Holi festival

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A tourist has her face covered in colored powder during Holi, the Hindu festival of colors at Basantapur Durbar Square in Kathmandu, Nepal, Thursday, March 13, 2025. © AP Photo/Niranjan Shrestha
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Thousands gathered in Kathmandu on Thursday to celebrate the Hindu festival of Holi, dancing to festive music, drumming, and smearing each other with vibrant colours.

Kathmandu bursts into colour as thousands celebrate Holi festival

Known as the festival of colours, Holi marks the arrival of spring in Nepal, India, and other South Asian countries.

The celebration honours the divine love between the Hindu god Krishna and his consort Radha, symbolising rebirth and renewal.

The festival, also called Faghu in Nepal, was joined by foreign tourists trekking the Himalayas.

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Nigerian artists generated ₦58 billion in royalties from Spotify in 2024

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Nigerian artists generated ₦58 billion in royalties from Spotify in 2024
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Nigerian music has reached a monumental financial milestone, with royalties generated by Nigerian artists on Spotify alone exceeding ₦58 billion in 2024.

This staggering figure is more than double that of 2023 and five times greater than 2022 in what captures the impressive growth of Nigerian music.

This staggering figure headlines Spotify’s 2024 Loud & Clear report that revealed the platform paid out 10 billion USB in royalties in 2024 which marks a remarkable 100% increase from its pay out 10 years ago.

The report also reveals that the number of Nigerian artists generating ₦10 million in royalties from Spotify has more than doubled since 2023 and more than tripled compared to 2022 figures, underscoring the explosive commercial growth of Nigerian music globally.

“We remain committed to empowering Nigerian artists to earn from their art whilst maintaining transparency with artists and stakeholders,” says Jocelyne Muhutu-Remy, Spotify’s Sub-Saharan Africa Managing Director.

“The incredible growth of Nigerian music, both locally and globally, is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise.”

Key Financial Highlights from the 2024 Report:

  • Nigerian artists were discovered by first-time listeners over 1 billion times on Spotify in 2024
  • More than 1,900 Nigerian artists were added to Spotify editorial playlists—33% more than in 2023
  • A significant portion of the ₦58 billion in royalties earned by Nigerian artists came from listeners outside Nigeria.

    The fact that a significant portion of the streaming revenue generated by Nigerian artists is from listeners outside the country captures the global spread of Nigerian music.

    It also a reminder that Nigeria needs to do more in terms of internet infrastructure and a stronger economy to increase the country’s streaming capacity.

  • The report also highlights the broader cultural impact of Nigerian music.
    • Global listeners on average spend over 1.1 million hours streaming Nigerian artists
    • Users have created approximately 250 million playlists featuring Nigerian artists worldwide
    • Nigerian artists have seen a 49% export growth over the past three years
    • Local consumption of Nigerian content has grown 206% year-over-year, with a remarkable 782% increase over the past three years

    This unprecedented financial success reflects the dynamic creativity emerging from Nigeria’s music scene and signals Spotify’s ongoing commitment to supporting artistic talent across the region.

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Asake and Eva Apio Steal the Spotlight in Harmonious Marine Serre Ensembles at Paris Fashion Week

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Nigerian music sensation Asake and Ugandan-British model Eva Apio made a stunning joint appearance at the Marine Serre Heads or Tails show during Paris Fashion Week 2025. The duo turned heads with their meticulously coordinated outfits, fueling speculation about their rumored relationship and leaving fans eagerly anticipating new music.

Ekwutosblog gathered Asake’s bold fashion statement featured a striking dark orange leather two-piece, replete with Marine Serre’s signature crescent moon motif. He paired the eye-catching ensemble with sleek black high-heeled shoes, edgy earrings, and a sophisticated gold bracelet.

Eva Apio’s matching outfit exuded elegance, with a form-fitting, strapless dress that showcased her impeccable style. A luxurious black fur shawl draped dramatically over her shoulders, adding a touch of sophistication to her overall look.

Photo source: Instagram

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