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Look out Gen Z, advertisers are courting Gen A already!
Advertisers such as YouTube and Netflix are already turning their attention to Generation A marketing videos after the recent viral Gen Z trend.
From videos promoting museums to zoos, companies have turned to using Gen Z slang as a way to broaden their outreach on social media.
Firearms expert Mark Murray-Flutter, 65, become a social media star for his awkward delivery of terms such as ‘rizzler’, ‘main character energy’ and ‘Pop off, queen’ when showing off the Royal Armouries in Leeds.
But, it now appears that those born since 2011 – considered Generation Alpha – are being targeted in the next social media trend.
For anyone born from 1946 to 1964, they are considered baby boomers, if you’re born between 1965-1979 you’re considered Gen X, from 1980 to 1994 you are a millennial and Generation Z is anyone born from 1995 to 2010.

Generation Alpha, classed as being born between 2011-2025, are already being targeted by brands

Recent studies have suggested that Gen A children are becoming more lonely and isolated

The Royal Armouries Museum in Leeds has gone viral with a TikTok video using Gen Z slang – delivered by firearms expert ark Murray-Flutter, a 65-year-old ‘boomer’

The 57-second TikTok clip gives a tour of the UK’s national museum of arms and armour

Mark delivers terms such as ‘rizzler’, ‘main character energy’ and ‘Pop off, queen’
Mark McCrindle, an Australian social research expert, revealed how Gen A have ‘brand influence and purchasing power beyond their years’.
He told The Times: ‘[Gen A is] the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer lifespan than any previous generation.’
At a time when more children have owned mobile phones than ever before, it certainly shows their influence.
YouTube was also found to have recently leapfrogged Netflix in terms of popularity among Gen A, according to a survey.
Jemima Cox, the head of social sciences at insights agency Canvas8, previously told Metro: ‘Gen Zis often referred to as digital natives, but for Gen A, technology is completely second nature.’
‘The pandemic has made it challenging for Gen Z to transition into adolescence and adulthood, while for Gen A, the impact is still happening as they are learning about the world.
Many of Gen Alpha will be familiar with Zoom lessons, and be even more au fait with being online than Gen Z.
However, one thing the two generations do have in common (at least, for now) is their preferred social media platform – TikTok.
And like both members of Gen Z and millenials, it’s predicted that Gen Alpha will delay standard life millstones like marriage and having children, compared to generations prior.

The trend for adopting Gen Z slang originated from a video promoting Fyfield Manor in Oxfordshire, featuring B&B owner Christine Brown (pictured)

Reading a script penned by her 26-year-old daughter, Christine later said she just ‘did as she was told’ and was ‘amazed’ by the results
Earlier this week, researchers in Michigan lifted the lid on the epidemic of loneliness gripping America’s youth, with nearly a fifth of parents saying their child has no friends or not enough of them.
Experts at the C.S. Mott Children’s Hospital say parents are scared their Gen Alpha kids aren’t forging relationships at school, and attribute this to everything from shyness to social media.
They also warned that America’s culture wars are making it harder for children to make buddies, with political and religious divisions acting as a barrier between families.
Hospital researcher Sarah Clark says too many kids lose out on friendships that would otherwise boost their ‘health and development, emotional well-being, self-esteem and social skills.’
They can end up feeling ‘isolated and lonely, which impacts their quality of life and mental health,’ she adds.
Columns
Important Facts About Adegoke Adelabu – “The Lion of the West” (1915–1958)
Full Name: Alhaji Adegoke Gbadamosi Adelabu
Birth Name: Gbadamosi Adegoke Akande
Date of Birth: 3 September 1915
Place of Birth: Ibadan, present-day Oyo State, Nigeria
Nickname: “The Lion of the West” — a title earned for his fearless, combative, and charismatic political style
Education:
St. David’s School, Kudeti, Ibadan (1925–1929)
Government College, Ibadan (from 1936)
Yaba Higher College (admitted on scholarship)
Intellectual Reputation:
Adelabu was renowned for his exceptional oratory, sharp intellect, and ideological boldness, making him one of the most formidable politicians of his generation.
Popular Alias:
Known among his largely non-literate supporters as “Penkelesi” — a Yorubanised version of “peculiar mess”, a phrase he frequently used in speeches, which became inseparably associated with him.
Political Affiliation:
A leading member of the National Council of Nigeria and the Cameroons (NCNC) under Dr. Nnamdi Azikiwe during the colonial era.
Political Rivalry:
He was a fierce and ideological opponent of Chief Obafemi Awolowo in the Western Region, making Western Nigerian politics highly competitive and polarized in the 1950s.
Colonial-Era Persecution:
Adelabu is widely regarded as one of the most persecuted opposition politicians of the colonial period, having faced about 18 court cases, many believed to be politically motivated.
Corporate Achievement:
He made history as the first African General Manager of the United Africa Company (UAC), a major British trading firm, marking a significant breakthrough for Africans in colonial corporate leadership.
Death:
Date: 25 March 1958
Place: Ode-Remo, Ijebu Province (present-day Ogun State)
Cause: Fatal motor accident involving his Volkswagen Beetle, alongside a Lebanese business associate and two relatives
Age at Death: 43 years old — two years before Nigeria’s independence
Family:
At the time of his death, Adelabu had 12 wives and 15 children, reflecting the social norms of his era.
Aftermath of Death:
His sudden and tragic death sparked widespread riots and unrest across Ibadan, underscoring his immense popularity and political influence among the masses.
Historical Significance:
Adelabu remains one of the most charismatic, controversial, and intellectually formidable politicians in Nigerian pre-independence history, often remembered as a symbol of radical opposition politics and mass mobilisation.
Source:
Nigerian political history archives
Ibadan colonial-era political records
Biographical accounts on Adegoke Adelabu
Yoruba political history documentation
Columns
Pentecostal Evangel Sparks a Great Revival in Nigeria, 1930s
The pioneering role of Mr and Mrs A. E. Wogu in the rise of indigenous Pentecostalism
The explosive growth of Pentecostal Christianity in Nigeria during the twentieth century did not emerge overnight. Long before megachurches, crusade grounds, and global ministries, the movement was shaped by small prayer groups, radical faith, and indigenous leaders who believed that Christianity in Africa must be spiritually vibrant and culturally rooted. Among the most influential of these pioneers were Mr and Mrs Augustus Ehurie Wogu, whose quiet but profound work in Eastern Nigeria helped spark what later became one of the most significant religious revivals in Nigerian history.
By the 1930s, Nigeria was already experiencing religious ferment. Dissatisfaction with mission churches, hunger for spiritual power, and the search for an African-led Christian expression created fertile ground for Pentecostal ideas. It was within this context that the Wogus emerged as key catalysts of renewal.
Augustus Ehurie Wogu: Faith and Public Life
Augustus Ehurie Wogu (A. E. Wogu) was not a cleric by training. He was a respected civil servant, educated and deeply rooted in Christian discipline. Like many early revivalists, his spiritual influence came not from formal ordination but from conviction, prayer, and leadership within lay Christian circles.
At a time when colonial society often separated public service from spiritual enthusiasm, Wogu embodied both. His faith was intense, practical, and unapologetically Spirit-filled. He believed that Christianity should be marked by holiness, prayer, divine healing, and the active presence of the Holy Spirit—beliefs that resonated deeply with many Nigerians who felt constrained by the formality of mission Christianity.
The Pentecostal Spark: Print, Prayer, and Providence
One of the most remarkable aspects of the Nigerian Pentecostal revival was how it was ignited. Rather than beginning with foreign missionaries, the movement was sparked through printed Pentecostal literature.
In the early 1930s, Wogu and other like-minded believers encountered Pentecostal Evangel, a magazine published by the Assemblies of God in the United States. The publication circulated testimonies of revival, Spirit baptism, divine healing, and missionary zeal. For Wogu and his associates, this literature provided language and theological grounding for experiences they were already seeking.
Inspired, they began intense prayer meetings, fasting, and Bible study sessions in their homes. These gatherings soon attracted others hungry for deeper spiritual life.
The Wogu Home as a Revival Centre
The home of Mr and Mrs Wogu in Umuahia, present-day Abia State, became one of the earliest hubs of Spirit-filled Christianity in Eastern Nigeria. It functioned as:
A prayer house
A teaching centre
A refuge for believers seeking healing and renewal
These meetings were marked by fervent prayer, testimonies, and an emphasis on personal holiness. Importantly, leadership was indigenous. Nigerians taught, prayed, interpreted scripture, and organised fellowships without missionary supervision.
This approach helped dismantle the idea that spiritual authority had to come from Europe or America.
Mrs Wogu and the Role of Women in Early Pentecostalism
While historical narratives often foreground male leaders, Mrs Wogu played a crucial role in sustaining and expanding the revival. She provided spiritual support, hospitality, organisational stability, and mentorship—functions that were essential to the survival of early Pentecostal fellowships.
Her partnership with her husband reflected a pattern later seen across Nigerian Pentecostalism, where women played powerful but often understated roles as prayer leaders, organisers, and spiritual anchors.
From Fellowship to Movement: Birth of Assemblies of God Nigeria
As the revival grew, correspondence began between Nigerian believers and the Assemblies of God in the United States. This relationship eventually led to the arrival of American missionaries in the late 1930s.
Crucially, because the movement already existed before foreign involvement, the resulting church developed with a strong indigenous identity. This distinguished Assemblies of God in Nigeria from many earlier mission-founded churches.
The values emphasised by Wogu and his peers—local leadership, spiritual experience, and African agency—became foundational to the denomination’s growth.
Impact on Nigerian Christianity
The legacy of Mr and Mrs A. E. Wogu extends far beyond Umuahia or the Assemblies of God denomination. Their work helped shape:
The broader Pentecostal and Charismatic movement in Nigeria
The idea that revival could emerge from African initiative
The theology of prayer, healing, and Spirit baptism that dominates Nigerian Christianity today
Many of Nigeria’s most influential pastors and evangelists trace their spiritual heritage, directly or indirectly, to the revival culture of the 1930s.
A Lasting Legacy
A photograph dated 29 March 1959, showing Mr and Mrs A. E. Wogu, captures not just a couple but a generation of believers whose faith reshaped Nigeria’s religious landscape. By that time, the movement they helped ignite had grown beyond imagination.
Their story reminds us that history is often made not only by those on pulpits or platforms, but by faithful individuals who open their homes, pray persistently, and dare to believe that renewal is possible.
Sources
This Week in AG History
Assemblies of God Nigeria historical archives
Ogbu Kalu, African Pentecostalism: An Introduction
J. D. Y. Peel, Religious Encounter and the Making of the Yoruba (contextual reference)
Nigerian church
Columns
Theophilus danjuma
Lieutenant General Theophilus Yakubu Danjuma GCON ) is a retired Nigerian @rmy officer, billionaire businessman, and prominent philanthropist. He is considered one of Nigeria’s most influential and controversial milit@ry figures, having played a central role in several key events in the country’s post-independence history.
Born in Takum, Taraba State on December 9, 1938 , from a humble farming family.
He Attended St. Bartholomew’s Primary School and Benue Provincial Secondary School.
He received a scholarship to study history at Ahmadu Bello University but joined the Nigerian Army in 1960, the year Nigeria gained independence.
Commissioned in 1960, he served as a platoon commander in the Congo Crisîs and rose to the rank of Captain by 1966.
He is widely recognized for leading the troops that arrested and overthrew the first military Head of State, General Aguiyi-Ironsi, during the July 1966 counter-coup.
He served as the Chief of @rmy Staff from 1975 to 1979 under the milit@ry göverñmëñts of Murtala Muhammed and Olusegun Obasanjo.
After returning to public service in the democratic era, he served as Nigeria’s Minister of D£fence from 1999 to 2003 under President Obasanjo.
After returning to public service in the democr@tic era, he served as Nigeria’s Ministēr of Defēñce from 1999 to 2003 under President Obasanjo.
Following his military retirement in 1979, Danjuma became one of Africa’s wealthiest individuals through ventures in shipping and petroleum.
He owns NAL-Comet Group, A leading indigenous shipping and terminal operator in Nigeria.
Owns NAL-Comet Group, leading indigenous shipping and terminal operator in Nigeria.
South Atlantic Petroleum (SAPETRO): An oil exploration company with major interests in Nigeria and across Africa.
In 2009,he established TY Danjuma Foundation: with a $100 milliøn grant, it supports education, healthcare, and pôverty alleviation projects throughout Nigeria.
As of early 2026, he remains an active elder statesman, having celebrated his 88th birthday in December 2025.
He continues to be a vocal crìtic of Nigeria’s security situation, recently urging citizens to “rise up and DEFĒÑD themselves” against b@nditry and in$urgēncy when gøvernmēñt protection f@ils.
He remains a “towering national figure” in Taraba State, where he has recently toured ongoing construction for the T.Y. Danjuma University and Academy.
Danjuma is celebrated as a figure who transitioned from milit@ry leadership to business and philanthropy, significantly impacting Nigeria’s development.

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