Entertainment

Nigerian artists generated ₦58 billion in royalties from Spotify in 2024

Published

3 months ago

March 13, 2025

Nigerian artists generated ₦58 billion in royalties from Spotify in 2024

Nigerian music has reached a monumental financial milestone, with royalties generated by Nigerian artists on Spotify alone exceeding ₦58 billion in 2024.

This staggering figure is more than double that of 2023 and five times greater than 2022 in what captures the impressive growth of Nigerian music.

This staggering figure headlines Spotify’s 2024 Loud & Clear report that revealed the platform paid out 10 billion USB in royalties in 2024 which marks a remarkable 100% increase from its pay out 10 years ago.

The report also reveals that the number of Nigerian artists generating ₦10 million in royalties from Spotify has more than doubled since 2023 and more than tripled compared to 2022 figures, underscoring the explosive commercial growth of Nigerian music globally.

“We remain committed to empowering Nigerian artists to earn from their art whilst maintaining transparency with artists and stakeholders,” says Jocelyne Muhutu-Remy, Spotify’s Sub-Saharan Africa Managing Director.

“The incredible growth of Nigerian music, both locally and globally, is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise.”

Key Financial Highlights from the 2024 Report:

Nigerian artists were discovered by first-time listeners over 1 billion times on Spotify in 2024
More than 1,900 Nigerian artists were added to Spotify editorial playlists—33% more than in 2023
A significant portion of the ₦58 billion in royalties earned by Nigerian artists came from listeners outside Nigeria.
The fact that a significant portion of the streaming revenue generated by Nigerian artists is from listeners outside the country captures the global spread of Nigerian music.
It also a reminder that Nigeria needs to do more in terms of internet infrastructure and a stronger economy to increase the country’s streaming capacity.
The report also highlights the broader cultural impact of Nigerian music.
- Global listeners on average spend over 1.1 million hours streaming Nigerian artists
- Users have created approximately 250 million playlists featuring Nigerian artists worldwide
- Nigerian artists have seen a 49% export growth over the past three years
- Local consumption of Nigerian content has grown 206% year-over-year, with a remarkable 782% increase over the past three years
This unprecedented financial success reflects the dynamic creativity emerging from Nigeria’s music scene and signals Spotify’s ongoing commitment to supporting artistic talent across the region.

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There is a rising trend of my Igbo brothers Marrying women old enough to be their grandmothers, this is pathetic —Uriel Oputa(Ex BBnaija housemate)

Published

11 hours ago

June 7, 2025

Ekwutos Blog

The BBNaija star and Imo born influencer cries out on the alarming rate of igbo men marrying older women. She opined that the reason for this is not far-fetch and very connected to the hustle for a passport.

Uriel stated that women shouldn’t be called gold diggers henceforth because men have taken the lead and they are the real gold diggers now.

Furthermore, she mentioned that as a woman with an elderly mother, she can’t even imagine what a Man will be doing with an elderly woman in the other room.

Entertainment

Many Nigerian artists not financially stable because of frivolous spending – Bella Shmurda

Published

11 hours ago

June 7, 2025

Ekwutos Blog

Afrobeats singer Bella Shmurda has spoken about how frivolous spending is affecting the finances of many Nigerian artistes.

Shmurda claimed that many of his colleagues are unable to fund their projects without the backing of major labels because they lavish their money on trivialities.

Featuring in a recent episode of the Afrobeats Intelligence podcast, the ‘Cash App’ crooner explained that he too made a similar mistake at the beginning of his rise to stardom but later corrected it.

The singer argued that artistes do not need to spend the bulk of their earnings on expensive jewellery and cars in order to build a brand, noting that simplicity is also a form of branding.

He said, “I don’t think packaging has to be materialistic. Having good clothes on you, looking nice, nice skin, brushing your teeth, smelling well is okay, if you know how to dress without chains. I mean some of us don’t have these things before, and we looked good. This guy doesn’t have a chain on, and he looks good. He’s not dirty. I mean, that’s packaged enough for your purpose.

“It’s because of the too much emphasis on expensive packaging that our young artists now run towards advances and they end up being indebted to those companies. And the companies have to hold their catalogue for years. It’s because of these materials things that they go into debts. They can’t even fund their next project because they do use their money buy big motor. I made that mistake too but I learnt. And I feel like we just have to educate ourselves about these things.”